A personalised book gives children the opportunity to recognise themselves in the story. This recognition engages their imagination and develops morale, self-esteem and inspires a reading passion from an early age. Listening to their name being read and those of their friends holds their attention span for longer and encourages interest in the written text. A child will become eager to see and identify their name and that of their friends. Before long this leads to a greater interest in other words. The stories focus on being fun, positive and engaging. The high quality artwork uses bright colours to fully engage the child's imagination and amplify a child's overall learning experience.